When you read Stûv, one detail immediately stands out: the circumflex accent on the “u”.
This accent is not decorative. It is a deliberate sign, chosen for its meaning.
The circumflex accent often points to the history of a word. To an older form. To a root.
In the case of Stûv, it recalls the origin of the name: Walloon, a regional language spoken in Wallonia.
In this local speech, stûv simply meant a wood-burning stove.
A functional word, shaped by use, closely linked to warmth and everyday living.
Walloon is not a foreign language. It is a regional language, derived from Latin and French, rooted in a territory and transmitted locally.
The circumflex accent discreetly underlines this cultural heritage.
The circumflex accent also plays a visual role.
It accompanies a clear graphic logic: S-T-U-V, four consecutive letters in the Latin alphabet.
This sequence suggests continuity.
A clear line. A sense of flow. No interruption.
This is the same continuity we seek in our stoves: a natural relationship between fire, form and space.
In a world where brand names are often long, complex or overloaded with meaning, Stûv remains restrained.
Four letters. One accent. Nothing more.
The accent is an integral part of the name.
It reflects our belief that every detail matters, and that nothing is added without purpose.
Writing Stuv without the accent would not be neutral.
It would be a different word. A different intention.
We chose this one: rooted locally, readable everywhere, faithful to its origin and open to the universal.